Case Study

Jobs for Youth — Enterprise Programme (British Council, Ghana)

Context

GIZ-funded enterprise and migration programme that supported young through a coordinated pathway that moved them from basic skills to real enterprise growth—linking training, finance, markets, and ecosystem credibility.

What i led

As Programme Lead, I directed the end-to-end enterprise model—partner orchestration, delivery governance, MEL, and inclusion—ensuring youth-responsive design and consistent execution across all workstreams.

How we did it

  • Capability → growth: Integrated employability and entrepreneurship curricula with hands-on enterprise support so youth could convert skills into viable business operations.
  • Incubation/acceleration architecture: Standardised venture support journeys (diagnostics, coaching, growth planning, investor readiness) and aligned them to MEL for real-world performance signals.
  • Ecosystem activation: Convened trade shows/market platforms, brokered buyer and international market pathways, and aligned with SME support actors to reduce fragmentation.
  • Smart financing: Embedded grant mechanisms and post-grant performance follow-up to drive reinvestment discipline and job growth rather than one-off disbursement.
  • Inclusion by design: Built gender checkpoints into partner delivery, outreach, and selection, improving access and retention for young founders (including women and underserved groups).

What changed

Young enterprises moved from “trained” to trading and hiring; acceleration cohorts demonstrated repeatable growth behaviours (planning, reinvestment, team expansion); ecosystem partners adopted elements of the model (selection, coaching, performance tracking); and the programme strengthened the credibility of youth enterprises with financiers and buyers—creating a pipeline that lives beyond the grant cycle.

Country
Ghana
Theme
Youth Migration, Employment and Entrepreneurship